Business concept

Business philosophy

In the beginning we did not have the intention to make fly reels, we just made a few for our self. It was you that fly fish that made us do so in a larger scale. The word about our reels spread from our friends to theirs, rings on water.
When selling to friends and their friends you really try to make them happy. This can only be achieved with good products. Created with passion & hard work.
We often receive letters and emails from customers that own many Danielsson reels. They tell us about their fishing adventures and giving appreciation about the reels.
We are greatful for this and it gives us inspiration for the future. We will continue to make reels that make you happy.
Our reels might not be the cheapest ones, but quality is economical & environmentally friendly in the long run.

Happy Fishing
Tomas Danielsson, Danielsson Innovation AB